This Privacy Policy sets out how Casey Rogers (ABN 55 652 257 907) (we, us, our) collects, uses, stores, discloses and otherwise handles personal information in accordance with the Privacy Act 1988 (Cth) (Privacy Act) and the Australian Privacy Principles (APPs).

By engaging our services, visiting our website or providing us with your personal information, you consent to the collection, use and disclosure of your personal information in accordance with this Privacy Policy.

1.  WHO WE ARE

Casey Rogers is a sole trader providing marketing and creative services to businesses. We operate primarily online and are based in New South Wales, Australia.

If you have any questions about this Privacy Policy or wish to make a complaint, please contact us at hello@caseyrogers.com.au.

2.  WHAT PERSONAL INFORMATION WE COLLECT

We may collect the following categories of personal information from clients, prospective clients and website visitors:

Type of Information & Examples

• Contact details; Name, email address, phone number and business address

• Business information; Business name, ABN or ACN, industry, and information about your products or services

• Payment details; Credit or debit card details and bank account information provided for funding advertising spend or paying our invoices

• Platform access; Login credentials and access details for social media accounts, advertising platforms and other digital tools provided to enable us to deliver services

• Campaign and analytics data; Performance data, audience data and analytics from advertising platforms including Meta and Google, associated with your accounts

• Marketing preferences; Email marketing opt-in status and communication preferences

• Website usage data; IP addresses, browser type, device information, pages visited and cookie data collected when you visit our website

• Communications; Records of correspondence, enquiries and instructions provided via email, social media, direct message or other channels

We only collect personal information that is reasonably necessary for the purposes set out in this Privacy Policy. Where possible, we will give you the option to interact with us anonymously or using a pseudonym, though this may limit our ability to provide services to you.

3.  HOW WE COLLECT YOUR PERSONAL INFORMATION

We collect personal information in a number of ways, including:

• directly from you via our website contact form, email or direct message;

• through onboarding questionnaires and client intake processes;

• through social media platforms and direct messaging including Instagram, Facebook and LinkedIn;

• through booking or scheduling tools used to arrange calls or consultations;

• through contracts, service agreements and other documents you provide to us; and

• through advertising platforms including Meta Ads Manager and Google Ads, where we are granted access to manage campaigns on your behalf.

 Where we collect personal information about you from a third party, we will take reasonable steps to notify you of that collection.

4.  WHY WE COLLECT AND USE YOUR PERSONAL INFORMATION

We collect, hold and use your personal information for the following purposes:

• to provide marketing and creative services to you as agreed in our engagement;

• to manage your advertising accounts and campaigns on your behalf, including holding and inputting your nominated payment method details into advertising platforms where you have authorised us to do so;

• to issue invoices and process payment for our services;

• to communicate with you about your engagement, including providing updates, requesting approvals and responding to your instructions;

• to send you marketing communications about our services where you have opted in, or where we are otherwise permitted to do so under applicable law;

• to improve and develop our services;

• to comply with our legal obligations; and

• for any other purpose you have consented to or that is reasonably necessary in connection with the above.

5.  DISCLOSURE OF YOUR PERSONAL INFORMATION

We may disclose your personal information to third parties in the following circumstances:

• to third-party service providers and platforms we use to deliver our services, including accounting software (such as Xero), email platforms, advertising platforms (including Meta and Google), project management tools and payment processors;

• to subcontractors and freelancers engaged by us to assist in delivering the services;

• to other third-party platforms at our discretion where reasonably necessary to deliver the services; and

• where required or authorised by law, including to regulatory or government authorities.

We will take reasonable steps to ensure that any third parties to whom we disclose your personal information are bound by appropriate confidentiality and privacy obligations.

6.  OVERSEAS DISCLOSURE

APP 8 disclosure: Casey Rogers uses several US-based platforms and cloud services. This clause satisfies the requirement under APP 8 to notify individuals before disclosing their personal information to overseas recipients.

Some of the third-party platforms and service providers we use are based outside Australia, including in the United States of America. As a result, your personal information may be transferred to, stored in, or processed in countries that may not have the same level of privacy protection as Australia.

These overseas recipients may include but are not limited to:

• Meta Platforms, Inc. (Meta Ads Manager, Facebook, Instagram)

• Google LLC (Google Ads, Google Analytics)

• Dropbox, Inc.

• Apple Inc. (iCloud)

• Microsoft Corporation (OneDrive)

• Other platforms and tools used at our discretion to deliver the services

By providing us with your personal information and engaging our services, you consent to your personal information being transferred to and stored by overseas recipients as described in this clause. We take reasonable steps to ensure that overseas recipients handle your personal information in a manner consistent with the APPs, however we are not responsible for the privacy practices of those third parties.

7.  ADVERTISING SPEND AND PAYMENT DETAILS

Where you engage us to manage your paid advertising campaigns, you may provide us with your credit or debit card details or other payment method information for the purpose of funding advertising spend on your behalf on platforms such as Meta and Google.

By providing us with your payment details for this purpose, you authorise us to hold those details and input them into the relevant platforms solely to fund your advertising campaigns. We do not use your payment details for any other purpose and do not store them beyond what is necessary to perform the services.

All advertising spend is charged directly to your nominated payment method by the relevant platform. We are not responsible for amounts charged by third-party platforms and accept no liability in respect of advertising spend.

8.  COOKIES AND WEBSITE TRACKING

Our website uses cookies and tracking technologies to improve your experience and to collect information about how our website is used. We currently use:

• Google Analytics — to collect information about website traffic, user behaviour and site performance; and

• Meta Pixel — to track conversions from our advertising campaigns and to enable retargeting. 

A cookie consent banner is displayed on our website to notify you of the use of cookies when you visit. You may adjust your browser settings to refuse cookies, however this may affect the functionality of our website.

The information collected through cookies and tracking technologies may be transferred to and stored by overseas recipients, including Google LLC and Meta Platforms, Inc., in accordance with section 6 of this Privacy Policy.

9.  MARKETING COMMUNICATIONS

We may from time to time send you marketing communications about our services, updates and offerings. Where required by law, we will only send you marketing emails where you have opted in to receive them or where we are otherwise permitted to do so.

You may opt out of receiving marketing communications from us at any time by:

• clicking the unsubscribe link in any marketing email we send you; or

• contacting us directly at hello@caseyrogers.com.au and requesting to be removed from our mailing list.

We will process your opt-out request promptly. Please note that even if you opt out of marketing communications, we may still need to contact you about your engagement with us for service-related purposes.

10.  HOW WE STORE AND PROTECT YOUR PERSONAL INFORMATION

We store your personal information using a combination of cloud-based platforms including Dropbox, iCloud and OneDrive, all of which are protected by password access controls. We take reasonable steps to protect the personal information we hold from misuse, interference and loss, and from unauthorised access, modification or disclosure.

These measures include:

• password protection on all accounts and storage systems;

• restricted access to personal information on a need-to-know basis; and

• use of reputable cloud-based platforms with their own security protocols.

No method of transmission or storage is completely secure. While we take reasonable precautions to protect your personal information, we cannot guarantee its absolute security.

11.  HOW LONG WE RETAIN YOUR PERSONAL INFORMATION

We retain your personal information for as long as is reasonably necessary to fulfil the purposes for which it was collected, or as required by law. As a general guide:

• financial records and invoicing information are retained for a minimum of 7 years in accordance with our taxation and accounting obligations; and

• general client data including correspondence, instructions and engagement records are retained for up to 2 years after the end of an engagement.

After the applicable retention period, we will take reasonable steps to destroy or de-identify your personal information. We are not under a binding obligation to retain your personal information beyond the periods described above.

12.  ACCESS AND CORRECTION

You have the right to request access to the personal information we hold about you and to request that we correct any inaccuracies. To make such a request, please contact us at hello@caseyrogers.com.au.

We will respond to your request within a reasonable time. In some circumstances, we may be unable to provide access to certain information, for example where doing so would adversely affect the privacy of another individual or where we are required by law to refuse access. If we refuse access or correction, we will provide you with written reasons for that decision.

We do not charge a fee for making an access or correction request, however we may charge a reasonable fee to cover the cost of providing access if the request is complex or time-consuming.

13.  COMPLAINTS

If you believe that we have breached the APPs or otherwise mishandled your personal information, please contact us in the first instance at hello@caseyrogers.com.au so that we can attempt to resolve your complaint.

We will acknowledge your complaint promptly and aim to respond within 30 days. If you are not satisfied with our response, you may escalate your complaint to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

14.  CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, legal obligations or the services we provide. We will publish the updated Privacy Policy on our website at www.caseyrogers.com.au with the date of last update noted at the top of the document.

Your continued engagement with us or use of our website after any update constitutes your acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically.

15.  CONTACT US

For any questions, requests or complaints relating to this Privacy Policy or the way we handle your personal information, please contact us at:

Casey Rogers
ABN 55 652 257 907
Email: hello@caseyrogers.com.au
Website: www.caseyrogers.com.au